Jermaine Lamar Cole. One of my favourite artists ever, dropping some of the best hip-hop anthems and stories I've heard in recent years. He's managed to climb to the top and has harnessed support and praise from his peers, which is more than deserved. However, he's not always been the story telling, platinum with no features, long-dreaded don that he is today. He has actually had a mad turnaround that saw him ditch his Drake copycat persona into a unique and distinctive artist that has put him at the top of the game. A turnaround so impressive that it needs to be broken down and looked at further, imo. 2009. The rise of "soft rap" was everywhere, with Drake being at the forefront of this after signing with Lil Wayne, exposing the world to his wannabe street G lyrics and songs, even though he came from a fairly wealthy family and lived in the suburbs of Toronto - hardly a struggle. As this sound was taking over, it is no surprise that the up and coming rapp...
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